Friday, May 15, 2026
📍 Lahore | ⛅ 34°C | AQI: 4 (Poor)

Influencer-Only Disaster Zone

Hafsa Mubarik

A new disaster zone was inaugurated exclusively for the influencers, inviting them from all over the world. The aesthetic-monger influencers came running barefoot. Who needs a Louis Vuitton when you can let Mother Earth do her magic on your feet? Nothing better than the dirty feet that will give the perfect island girl vibes. The zone has large, life-size booths to cater to all the influencers. A giant puddle of muddy water with shoes and plastic floating on it is set up where influencers are taking pictures to show how you can serve a look even in a flood.

They are pushing each other to get a selfie with a smoke-filled sky. What better way of getting naturally world-famous blurred pictures than this? Oh, the collapsed buildings are the most popular ones amongst the YouTubers. Hundreds of adventure game shows are being filmed there. A brand is shooting its new video where the model is proudly showing off her makeup that even a tsunami can’t remove. Serving looks even when the world swirls. 

Gucci has also launched a new collection of disaster-friendly fits that make you look chic even when the world doesn’t. The hashtags #stormchic, #floodsbutgetthelooks, and #volcanovibes are trending. The TikTokers aren’t behind. They are dancing to the tunes specially curated for them by the earthquake. A new type of earthquake dance trend is going viral. It’s a lottery for every type of influencer. 

The Mukbang influencers are doing continuous rounds of eating raw fish. After all, no compromise on organic diet food. A big cooking show is also featuring a special episode on how to make twig soufflé in case you run out of groceries. The evacuation siren is working as a perfect background sound. The torn and holed clothes are a great showcase of how fashion can be made sustainable, too. Influencers are lining up to show exclusive side effects of the disasters to their followers. 

You can come into this zone with less than 20k followers, but you can’t leave it without 60k followers. Plus, the thousands of views on the stories and the reels. Who would want to miss this opportunity? It’s a dream for many. The competition is getting tough. The light is slightly going down, and it’s affecting the Pinterest mood board. Those influencers are being envied who got their hands on Samsung’s new magic light camera (limited edition disaster collection), which is letting them take selfies in a light that is brighter than the thunder and lightning. The disaster zone is busiest on Earth right now, as it’s 2026, where tragedy happens later, but the trend happens first. 

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Hafsa Mubarik is an IB educator at Lahore Grammar School with prior publishing experience in various creative spaces. Her articles aim to explore the social and cultural currents that shape everyday life, offering readers thoughtful analysis grounded in research and reflection.
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