Google has announced that publishers will soon be able to choose whether their content appears in the company’s AI-powered search products, following new requirements introduced by the UK’s Competition and Markets Authority (CMA).
The change will allow website owners to opt out of having their content aggregated into Google’s generative AI search experiences while remaining visible in traditional search results.
To facilitate the change, Google will introduce a new option within Search Console, the company’s free platform that enables website owners to manage their presence in Google Search.
Publishers that choose to opt out will no longer have their content featured in AI-generated products such as AI Overviews, AI Mode, and AI Overviews in Discover.
Google said it will begin testing the feature with a limited number of UK publishers before expanding it globally.