Hyundai Motor announced plans on Wednesday to launch or refresh more than 100 vehicles worldwide by 2030, including a major expansion of its hybrid lineup in North America, as the South Korean automaker targets an operating profit margin above 9%.
Unveiling what it described as its largest-ever product rollout, Hyundai said it plans to introduce 58 models in North America alone by the end of the decade.
The company described the strategy as a “product offensive across every region”, with particular attention to market segments where Hyundai currently has a relatively limited presence.
“These segments account for roughly 29% of all automotive sales, highlighting significant opportunities for growth,” Hyundai said at its 2026 CEO Investor Day in Seoul.
Hyundai also plans to increase its global production capacity by 1.27 million vehicles by 2030, including an additional 500,000 units in North America.
“Our fundamentals have never been stronger,” CEO Jose Munoz said. Hyundai and its affiliate Kia together rank as the world’s third-largest automaker by sales.
A major part of the expansion will focus on hybrids. Hyundai plans to offer 10 hybrid models in North America by 2030, with the technology expected to account for half of its sales in the region.
Demand for fuel-efficient vehicles has strengthened amid higher gasoline prices linked to the Iran war. Hyundai’s hybrid sales increased 71% in the second quarter, while overall US hybrid sales rose 19% during the first half of 2026.
The company’s North American strategy, however, faces uncertainty surrounding US trade policy and the continuing review of the US-Mexico-Canada Agreement (USMCA), which provides duty-free access for qualifying vehicles and components traded within the region.
Munoz acknowledged concerns about potential US tariffs but said Hyundai was prepared to manage their impact on its operations and investment plans.
Hyundai shares fell 3.3% on Wednesday after the company maintained its shareholder return target at at least 35% of net profit.