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Clothes that don’t want you back

Clothes that don’t want you back

August 24, 2025 — Fashion — By: Shamama Khizer
Food: A man seated across a sizzling tawa on the footpaths of Rawalpindi flips over kebabs with the ease of a maestro. The lens captures it all: the crispy sounds, the shabby lighting, and a plate handed over to the customer. Within a few hours, the clip racks up hundreds of thousands of views. It’s soothing, pleasing, and strangely emotional. But what is going on here? Why has food content, something so simple, repetitive, and often apolitical, become such a compelling form of storytelling across platforms in Pakistan? Food reels offer an alternative in a country where voicing thoughts is increasingly restricted, dissenting views are dangerous, and the news cycle is either exhausting or unreliable: a gentle, easily assimilated version of reality. 

How Food Content Became Political Without Saying a Word

August 23, 2025 — Food — By: Faria Asif
Monsoon season in Karachi

Urban Flooding in Karachi Monsoon season in Karachi

August 23, 2025 — Pakistan — By: Zamin Arshad
Imran Khan’s nephews

Lahore police arrests Imran Khan’s nephews

August 22, 2025 — Latest News — By: Jarida Report

Ghazal – from Daydream to Soulmate

August 22, 2025 — Culture, Equestrian — By: Ch. Ghulam Mujtaba Murala
In the name of honour

In the name of honour

August 21, 2025 — Women — By: Alishba Hayat

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