Alibaba Unveils $7bn E-Commerce Subsidy Plan to Boost Consumer Spending

Chinese tech giant Alibaba has announced $7 billion in e-commerce subsidies to stimulate domestic consumption amid slowing economic growth. The initiative includes discounts, coupons, and seller incentives across its platforms like Taobao and Tmall. Launching ahead of China’s mid-year shopping festival, the move aims to attract price-sensitive shoppers and support small businesses. This marks Alibaba’s largest subsidy campaign since its restructuring, reflecting the company’s aggressive strategy to regain market share and revive consumer confidence in a challenging economic climate.