Japanese automaker Honda Motor said Thursday it will discontinue automobile sales operations in South Korea by the end of 2026, while continuing its motorcycle business and after-sales support in the country.
In a statement, Honda said it will wind down the automobile sales operations of Honda Korea, its Seoul-based subsidiary, as part of efforts to adapt to changes in both global and South Korean automotive markets. The company said the decision follows a strategic review aimed at concentrating corporate resources to strengthen its mid- to long-term competitiveness.
Honda added it will continue to provide after-sales services for existing vehicle owners, including maintenance, parts supply and warranty support.